Price reductions on
We will be offering a selection of discontinued styles from our archives. Like always, 100% Waterproof, breathable and recycled.
HOW TO ACCESS?
Sign up for our newsletter to access discontinued styles at reduced prices.
The fashion industry is one of the world’s most polluting industries. 27% of every garment produced never reaches the customer. The industry gambles on what everyone «wants» 6-12 months in advance. And almost 3 out of 5 garments produced end up in a dumpster within 1 year.
We find that disturbing!
We will in the next 12 months introduce various initiatives to battle overproduction – ensuring that every garment we make reaches the end-user.
The concept of Mottainai, the art of not being wasteful, has encouraged us to decrease the depth of our ready-to-wear collection. By offering a large selection of customisable styles – only available by pre-order – we hope to contribute to the reduction of waste in the clothing industry.
Who’s in with us?
Alex & T