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The realization that we can neither capture time nor tame the weather has in many ways been the driving force behind both Unimatic and Norwegian Rain respectively. 

Factor in ichi go ichie* thus bringing us to this point in history where we are both ready to join forces to express our admiration for each other through this timely collaboration. 

Norwegian Rain just filled 10 years in 2020 and we would, as grown-ups do, like to etch a mark in time together with Unimatic because we believe time weathers everything. 

Get it at Hodinkee.com / Unimaticwatches.com / Norwegian Rain (product links below) on Monday 22 February 2021 17:00 (GMT+2).

Our new concept store is like no other.

Located at Bredgade 14 Copenhagen, our new store is only 20 m2. Hence ‘Norwegian Rain Compact Store I Copenhagen’.

As the name suggests, it is small in size and big in ambitions. The idea is to give the public a crash course in our universe. Presenting 2 styles for women, 2 for men and 2 unisex pieces all in black and across all sizes. By trying out the garment to ascertain your size and fit, you can then scan the hang tags to learn more about the style and proceed to check out.

The garment will then be at your door within 3 days! Or 6 weeks if you opted for a made-to-order version.

By centralising our warehouse, we battle the biggest eco issue in fashion – overproduction. At the same time, it allows us to adapt to your preferences in a better way by giving you the opportunity to edit our productions at will.

That’s a win-win situation, isn’t it?

Entire article from WWD: