Rethinking how clothing is sold and made
the edition limited pre-order initiative
One bought – one produced
The concept of Mottainai, the art of not being wasteful, has encouraged us to decrease the depth of our collection in our ready-to-wear offerings. By shifting towards a model where more garments are made to order (pre-sold) we hope to contribute to the reduction of waste in the clothing industry.
An initiative to battle overproduction
The fashion industry is one of the world’s most polluting industries. The main reason for this is quite simply overproduction and fast fashion’s production of poor quality garments. Norwegian Rain are changing ways of designing, producing and selling our line to ensure that every garment we make reaches the end-user. By shifting towards a model where more garments are made to order (pre-sold) we hope to contribute to the reduction of waste in the clothing industry.
How does it work?
For a limited time period, Norwegian Rain members are offered to pre-order special, limited edition styles. Taking the guesswork out of production, we proceed with crafting the exact coats that are ordered, and deliver them at the customers door within 6 weeks. One ordered – one produced.
