The limited edition
pre-order initiative
pre-order initiative
Rethinking how clothing is sold and made
What?
Limited edition pieces
delivered to your door within 6 weeks.
Sign up to get access
Ltd edition pre-order
By signing up to get access to our limited edition pre-order – you’re also getting early access to collection drops, first-in-line for limited edition pieces, collabs and more. You may opt out at any time. See our Privacy Policy for more details.
Why?
27% of every garment produced never reaches a buyer, and almost 3 out of 5 garments produced end up in a dumpster within 1 year.
An initiative to battle
overproduction
The concept of Mottainai, the art of not being wasteful, has encouraged us to decrease the depth of our collection in our ready-to-wear offerings. By shifting towards a model where more garments are made to order (pre-sold) we hope to contribute to the reduction of waste in the clothing industry.
The fashion industry is one of the world’s most polluting industries. The main reason for this is quite simply overproduction and fast fashion’s production of poor quality garments. Norwegian Rain are changing ways of designing, producing and selling our line to ensure that every garment we make reaches the end-user.
Tailoring meets high-tech
Based on traditional tailoring techniques, ‘Japanese sensibilities’ and high tech innovative solutions, our objective is to merge tradition, technology and style
Alexander Torgnes Helle
Co-founder & Creative Director
T-Michael
Co-founder & Head Designer
“Here is quality, functionality and styling of the highest possible variety”
Anna Murphy,
Fashion Editor
Join the Norwegian Rain community
Get early access to collection drops, first in line for limited edition pieces, exclusive pre-orders, collabs, event invites and more.
Norwegian Rain on you
We find great inspiration in seeing how individuals style their Norwegian Rain coats. Join us on Insta and share your unique vibe by tagging us with #norwegianrain