Bespoke Rainwear service at Bonne Gueule

The fashion industry is considered the 2nd most polluting industry in the world. Almost 1/3 of every produced garment never finds a buyer. The ‘Bespoke Raincoat Service’ at BonneGueule in Paris is a compact store concept where Norwegian Rain, together with you, are reducing overproduction by changing the way clothing is made and sold. Through your mobile device you can now eliminate all intermediaries and interact directly with production. Produce just that one coat you want – and get it within 6 weeks. We’re hoping the waiting time is perceived a little price to pay for more sustainable living. If your desired coat already exists in one of our flagship stores we will get it to you in 1-3 days.